Consumer Privacy Bill of Rights

“American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online.”
These words were proclaimed by Obama earlier this week as he unveiled his blueprint for a Bill or Rights for consumers that would protect their privacy in an online world.

The initiative outlines the following basic principles:
− Consumers have a right to exercise control over what personal data companies collect from them and how it’s used.
− Consumers have a right to easily understandable and accessible information about privacy and security practices.
− Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
− Consumers have a right to secure and responsible handling of personal data.
− Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
− Consumers have a right to reasonable limits on the personal data that companies collect and retain.
− Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

Unfortunately, this initiative is voluntary and many believe that voluntary compliance is not a replacement for an actual law.

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